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So Gentle shampoo is an exceptionally mild, conditioning hypo-allergenic shampoo that is ideal for allergy prone dogs, cats, puppies and kittens
Free of perfume, dyes, parabens, thickeners, and common allergens
This pure and natural shampoo cleanses thoroughly, effortlessly, without stripping natural protective oils from skin and coat
Gives the coat a beautiful, healthy sheen
Rinses quickly and completely, leaving no irritating residue

Tearless, soap-free So-Gentle Hypo-Allergenic shampoo is derived from natural sources such as corn, coconut, and palm kernel oils. Free of perfume, dyes, parabens, thickeners, and common allergens. Ideal for allergy-prone dogs, cats, puppies, and kittens. Excellent cleansing and foaming that does not leave an irritating residue. Extremely mild, even for the most sensitive pet. So-Gentle shampoo is safe for puppies and kittens. This product has been extensively tested using in-vitro methods (a non-animal testing procedure) to ensure it is the least irritating shampoo for skin and eyes. Actual testing scores: Eytex results=6.0 on a scale of 0-80. Skintex results=. 16 on a scale of 0-5. Contains no soap or fragrance. Cruelty-free. Ingredients are derived from natural regrowable sources such as corn, coconut, and palm kernel oils. Directions for use - Shake well before using. Wet pet's coat completely with warm water. Dispense a generous amount of shampoo into palm of hand and thoroughly massage into pet's coat beginning at head and working back towards the tail. Avoid getting into eyes. Rinse completely. Repeat as necessary